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Explore practical thinking on strategy, SEO, creative content, social media, and lead generation for growing businesses.
Insights Library
In the modern world, social media platforms are used by billions of people for a variety of purposes, including communication, engagement, entertainment, education, earning, and much more. People of all ages are amused by these social media sites.
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Every other person is extremely busy and rarely gets enough time to read news and posts. Sometimes, it is difficult to read an entire paragraph because of a lack of time. However, people enjoy watching videos because, within 30 seconds, a video can entertain, guide, inform, and educate them. This is why people now spend 2–3 hours watching videos.
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Just hearing about your favorite food makes your mouth water. Why? Because you have a sizzling imagination of that dish in your mind, and you can also remember the taste. Now, you are watching a video of that dish, and your mouth is definitely watering. That's why videos play an amazing role in presenting your restaurant and making it successful in the eyes of food lovers.
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In this digital ecosystem, it has become common for people to love watching videos. Not only Gen Z, but also older generations have become smart and digitized. You have observed that your mother searches for recipe videos on YouTube, and your father searches for news on Facebook and YouTube. The ads that appear between these videos definitely attract people's attention.
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Do you also avoid reading books without pictures and learning about ads from newspapers? Indeed, the new generation feels bored because they now have mobile phones and smart devices, on which they watch numerous videos a day. In the past, people spent time reading books, and simple plain text was enough to entertain them, but you cannot expect the same from this new generation.
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